Come out on top
Ever done an online search for “taco trucks near me” or “emergency plumbers”? (Maybe in the same night?) In addition to the rest of the results, you likely noticed a few companies advertising their services as the first few results. Those paid ads are from Search Campaigns, and they can be a really effective tool for reaching people who need a quick recommendation (especially after a night of tacos goes horribly wrong).
WHAT IS A SEARCH CAMPAIGN?
Search results come in two flavors: organic and paid. Organic is when someone finds you naturally via a web search. Paid is when businesses pay to have their website appear as a top result in search engine results pages (SERPs) when users search for specific keywords.
Paid campaigns are typically managed through a pay-per-click (PPC) model, in which the advertiser pays each time a user clicks on one of their ads. Search campaigns can be a highly effective way for businesses to drive targeted traffic to their website and generate leads or sales.
BILLIONS AND BILLIONS SERVED
ARE SEARCH CAMPAIGNS RIGHT FOR MY BUSINESS?
Did you know that Google delivers 99,000 web search results every single second? That’s 8.5 billion results per day! With that many businesses, organizations, events, blogs, and more competing for your eyeballs, it can be hard to cut through the noise (though good solid SEO strategies can help).
We can achieve a variety of marketing goals with a good Search Campaign, depending on the target audience, industry, and product or service being offered. For example, a business may want to:
- Promote a new product or service
- Increase brand awareness
- Drive online sales
- Generate leads
- Increase website traffic
- Enhance customer engagement
- Raise customer lifetime value
Search Campaigns are also trackable, allowing us to monitor the performance of your campaigns in real time and make data-driven decisions to optimize your ad performance.
Overall, Search Campaigns can be an effective way for businesses to reach potential customers at the moment they are searching for products or services that the business offers.
CONQUEST THE COMPETITION
Wanna’ get really sneaky? If you have a stubborn competitor who is dominating your industry and hogging all the market share, you can use Search Campaigns to buy their name, so that when your potential customers look them up, your ad appears at the top of the page! Is it playing hard ball? Yeah. But can it be effective? Absolutely. Ask us about this (and other strategies that can be deployed via search) with a quick discovery meeting.