Come out on top
Ever done an online search for “taco trucks near me” or “emergency plumbers”? (Maybe in the same night?) In addition to the rest of the results, you likely noticed a few companies advertising their services as the first few results. Those paid ads are from Search Campaigns, and they can be a really effective tool for reaching people who need a quick recommendation (especially after a night of tacos goes horribly wrong).
WHAT IS A SEARCH CAMPAIGN?
Search results come in two flavors: organic and paid. Organic is when someone finds you naturally via a web search. Paid is when businesses pay to have their website appear as a top result in search engine results pages (SERPs) when users search for specific keywords.
Paid campaigns are typically managed through a pay-per-click (PPC) model, in which the advertiser pays each time a user clicks on one of their ads. Search campaigns can be a highly effective way for businesses to drive targeted traffic to their website and generate leads or sales.