Broadcast your intentions
As we’ve said before, a great marketing strategy combines the best parts of both digital and traditional media. Television, radio, and print marketing are tried-and-true methods that have been used for decades. You know what they say: if it ain’t broke, don’t fix it!
WHAT IS TRADITIONAL MARKETING?
Traditional media, such as television, radio, and print publications, can be valuable tools for reaching a wide audience and building brand awareness. These forms of media often have a large and established audience, and advertising in them can help to establish your brand as reputable and trustworthy.
Additionally, traditional media can provide a level of credibility that can be difficult to achieve through online channels alone. Another consideration: depending on your target market, traditional media may be more effective than digital media.
TRADITIONAL VS. DIGITAL
WHY GO TRADITIONAL?
A well-designed integrated marketing strategy which includes both traditional and digital media can often be the most effective way to reach your target market and achieve your marketing goals. That said, traditional marketing has several advantages:
Reach: Traditional media typically has a large and established audience, which means that your message can reach a wide range of people.
Credibility: Advertising in traditional media can help to establish your brand as reputable and trustworthy. (Gives you that “big brand” energy.)
Targeting: Some traditional forms of media, such as television and radio, allow you to target specific demographics (e.g., age, gender, income level) or geographic areas.
Brand Awareness: Traditional marketing campaigns can be useful for creating brand awareness, as these forms of media often have a high level of visibility.
Perception of Quality: Some consumers might perceive a product or service advertised on traditional media more valuable or trustworthy than a digital one.
As we said above, it is important to note that Digital Marketing also has many benefits, and a well-designed integrated marketing strategy that includes both Traditional and Digital methods can often be the most effective way to reach your target market and achieve your marketing goals.
YEAH, YOU KNOW ME
YOU DOWN WITH O-T-T?
If traditional broadcast TV ads seem antiquated, then OTT (or “over-the-top”) ads might be a good fit for you. If you’ve ever watched Hulu or Netflix and been served an ad or commercial, you’ve consumed OTT advertising. With more people streaming content than ever before, running an OTT campaign marries the coverage and brand awareness of Traditional Marketing with the metrics and data of Digital Marketing. Contact us today to talk through your goals and see whether OTT is the right option for you!